Over 18, Under 21

The color LCD display quickly and accurately alerts the cashier what the customer is legally able to purchase. In this example the customer can purchase tobacco (18+), but not alcohol (21+). These age limits are customizable.

On the surface, the Digital Doorkeep is a relatively simple, 5 step age verification system:

1. The customer hands their ID card to the bouncer.
2. The bouncer scans the customer’s ID, and gives it a visual inspection.
3. The encoded data is processed by our system, where the patron’s age is calculated and displayed to the bouncer on the color LCD display.
4. The screen flashes green if the customer is of age, red if they are not.
5. The ID card is handed back to the customer, and they’re on their way.

The age of the customer has been digitally verified, and the patron was either let into the establishment or denied entry, based on the result. This marks the end of the age verification system, and the beginning of the customer understanding system.

Because the Digital Doorkeep system captures data about your specific customer (that you capture every time you verify a customer’s age), you build a database that defines who your customer is.

Use the web based Digital Doorkeep Reporting System to see exactly who your customers are based on age:

and gender:

A quick glance at the above graphs tells us who has come to our establishment in the last two hours: primarily males between the ages of 27 and 32. This information can be used to coordinate drink or food specials to better target your actual customer in order to increase sales.

Interested in learning how to implement the Digital Doorkeep Age Verification & Customer Understanding System?  Call us at 1.800.272.9013.

One gentleman from the TLW Safe Ride program thought a great use of the product would be to quickly capture the information (name, address, city, state, zip) from those who use their service for a free cab ride home. This way they can track who uses Safe Ride, and easily send postcards and other direct mail marketing pieces to them.

Another gentleman who was an exhibitor with North Country Business Products suggested that we could market our system to trade show exhibitors.  What an easy way to keep track of who you talk to at a trade show.

Hand Held ID Scanner

The wireless, battery powered, hand held ID scanner will give bouncers, bartenders, store clerks and stadium beer sales people the ability to scan IDs and verify patron age from anywhere.

Wall Mounted ID Scanner

The wall mounted ID scanner has a small form factor and can be mounted nearly anywhere.  Place one at the entryway of your tavern, or near the cash register of your convenient store.

Our application quickly and accurately can calculate and display:

• Patron age
• Driver license/ID card expiration date
• Defining physical characteristics (age, height, eye color, hair color, etc)

This lets bouncers and bartenders DIGITALLY VERIFY A PATRON’S AGE before they are given access to an age restricted facility or product.

Our Software is Web Based.

This means it is an application running off a web server that can be accessed over the internet, and from anywhere in the world. There are no programs to install, and you’ll never have to manually update our software. Its all managed on our end.

Our Software is Easy to Use, and Highly Intuitive.

A door person or bartender scans the back of the patron’s ID.  If a patron’s ID is scanned and they’re of legal age, the screen turns green.      If a patron’s ID is scanned and they’re not of legal age, the screen turns red. 

In Depth Patron Reporting is Built In

When a driver license or ID card is scanned the age is verified.  The patron’s information such as age, height, address, city, state and zip are also stored.  Log into the web based reporting system and view exactly WHO visits your bar by age, gender, or both.  Better target your visitors by better understanding them.

Ready to Purchase?

To get started all you need is a Digital Doorkeep bar code scanner and a working internet connection. These are available in our online store.

1. What is the legal drinking age in Wisconsin? Twenty-one years of age. This is also the age at which a person can be on licensed premises. There are some exceptions, which we will discuss below.
2. Can children be in a bar with their parents? Yes. Persons under age 21 may be on licensed premises, and can be sold and allowed to drink alcohol beverages, if they are with their parents, guardians, or spouses, as long as those persons are of legal drinking age; but this is at the discretion of the licensee.
3. Are there other times that underage persons can be on licensed premises? Yes, there are several. Please see Publication 302, Wisconsin Alcohol Beverage and Tobacco Laws for Retailers, for more information.
4. Can “teen nights” or “alcohol free nights” be held at taverns? There are several ways to legally allow underage persons on licensed premises.
   • A municipality (town, village, city) may pass an ordinance allowing underage persons to be in a room on a Class B premises where no alcohol is sold, furnished, served, or consumed by anyone when the underage persons are present. Each time this happens, the local police agency must authorize it in writing.
   • Underage persons may be present on Class B premises when no alcohol beverages are consumed, sold, or given away. In other words, the place is closed for the sale or consumption of alcohol beverages. The beer, wine, and liquor must be in locked storage, unless the licensee, agent, or person with an operator’s license is present. The licensee must notify the local police agency in advance of when this will occur. No written police authorization is required.
   • Underage persons may be in a dance hall or banquet or hospitality room attached to Class B licensed premises for the purpose of attending a banquet, reception, dance or other similar event.
5. Are there any places an unaccompanied underage person can possess alcohol beverages? Yes, an underage person can posses alcohol beverages if that person is employed by a brewer, beer and/or liquor wholesaler, or producer of alcohol fuel. If working at a retail licensed premises, the underage person must be at least 18 years of age and hold an operator’s license or be working under the immediate supervision of the licensee, agent or licensed operator. If working at a campus, the underage person must be at least 18 years of age and under the immediate supervision of a person 21 years of age or older. The alcohol possession must be during the course of employment.
6. As a licensee, how do I ensure that the person across the bar, at the counter, or at the table is old enough to be there and to drink? Check the person’s identification (ID). If anyone appears to be under 21, you must demand proof of age. Wisconsin residents must show either a valid Wisconsin driver’s license with a photo or a valid Wisconsin identification card.
7. A lot of fake IDs are out there. How do I protect myself against being fooled? Become familiar with current valid driver’s licenses and IDs. Compare the questioned ID with a standard, like your own ID. Be suspicious if it looks like the card was altered or tampered with, if it is discolored, or if any of the letters, logos, or photos are poorly applied or partially missing. Do not accept ID’s you’re unfamiliar with. See Publication 302, Wisconsin Alcohol Beverage and Tobacco Laws for Retailers, for ID checking guidelines.
8. Is it a serious violation to make a fake ID? Yes. It is a crime punishable by fines and jail time. If you are caught making and selling a fake ID, it is a felony in Wisconsin, punishable by up to $10,000 in fines and 3 years in prison. If you know someone who makes and sells fake IDs, please contact the Alcohol & Tobacco Enforcement Unit at (608) 266-2776 or report it to your local law enforcement agency.
9. You said that underage persons can work at licensed premises. Does this mean any age? No. They must be over age 14. In addition, they must not be serving, selling, dispensing, or giving away alcohol beverages unless they are at least 18 years of age. If over age 18 and they do not have their own operator’s license, they must be under the immediate supervision by the licensee, agent, adult member of the licensee’s immediate family, or a person with an operator’s license.
10. Are there any restrictions for underage persons who are musicians or other performers? If the performer is 16 or 17, he or she may perform on Friday, Saturday, or any other day not followed by a school day. If the performance is in a hall rented to celebrate a special event like a wedding, holiday, birthday, or anniversary, the underage performer may work until midnight on Sunday. There are no such restrictions for performers over 18.
11. Can I get into trouble if somebody I serve goes out and injures or kills somebody? While there is a heavy moral burden in such a situation, Wisconsin does not have a “Dram Shop” law making you responsible for mayhem caused by persons you serve, as long as they are of legal drinking age. However, if they are minors (under age 18), you may be convicted of a felony, punishable by up to $10,000 in fines and 7 1/2 years in jail.

Here is a color coded map to show you how the different states encode the information:

As you can see, the vast majority of the states use a bar code to house the data. If you’re looking for more information on this bar code, please read our detailed post on the drivers license bar code.

So, whats in the bar code exactly?

Almost everything you see on the front of the license is encoded in the bar code. Your name, address, birth date, gender, height, weight, hair color, eye color, etc etc etc.
I’ve got little to hide, so here is a picture my (nearly 8 year old) driver license:

And here is the data that is encoded into the back of my license, within the PDF-417 bar code. I’ve added comments in red to help you better understand what each line means.

@
ANSI 6360310101DL00290198DLDAQxxxxxxxxxxxxxxxxxxx
DAAJOSEPH,JORDAN,M My name – Last, First, Middle Initial
DAG3496 N CRAMER ST My address, line 1.
DAH My address, line 2
DAIMILWAUKEE My city of residence
DAJWI My state of residence
DAK53211 My zip code of residence
DARD
DASB
DAT
DAU56 My height, listed in feet then inches.
DAW150 My weight.
DAYBR My hair color.
DAZBR My eye color.
DBA20090909 My driver license expiration date in YYYYMMDD
DBB19820909 My date of birth
DBCM My gender
DBD20021113 License issue date

So what is that good for?

This makes all the data on the front of the license easy for computers to understand. If you look at each line of the above scanned data, you should be able to pick out information that is also reflected on the front of the license. Software applications like our Age Verification System can accurately verify detailed customer information such as a person’s age, whether or not a license is expired, and can even display identifying information to a bouncer or bartender to help prevent the misuse of identification cards.

If you’re interested in learning more about age verification systems to help comply with state law, or just to better understand your customers please contact us.